Wednesday, December 6, 2006

Apple Cube

This is the new Apple Store on 5th Avenue between 58th and 59th Streets in NYC. The store, which opened in 2006, is actually underground beneath the gigantic glass cube. It has 10,000 sq ft of floor space and is open 24/7.

A distinct feature of this store is the lack of designated check-out counters. Apple Store associates float around with portable handheld "EasyPay" devices that allow customers to pay by credit cards, and the receipts are automatically sent via e-mail notifications. Supposedly, this eliminates long lines for purchases and unnecessary paper.