Monday, December 11, 2006


This is a window display from the Prada store in SoHo. I was immediately drawn to it because of the explosion of colors, which is not something we see a lot of in NYC, especially during the winter months. Most New Yorkers prefer to wear warmer colors like greys, browns and blacks. Also, Muccia Prada is not always known for her use of bright colors like these.

The store in SoHo, which opened in 2001, was one of a number of Prada stores around the world designed by Dutch architect, Rem Koolhaas. The concept for this store was highly experimental at the time it opened. It was intended to be a showcase for clothes and accessories during the day and then easily converted into an exhibition/gallery space for social events in the evening. The store was partially destroyed by a fire earlier this year but has since been renovated and opened for business.