Sunday, December 17, 2006

Tiffany & Co.

This is a photo of a gigantic print advertisement for Tiffany & Co. on the main concourse of the Grand Central Station. The simplicity of the ad is absolutely brilliant. The 'robin egg' blue is so iconic and synoymous with the brand that the name of the company does not have to be complete visitible in the ad.

The company started out as a stationery and fancy goods emporium called Tiffany & Young, short for Charles Louis Tiffany and John B. Young, in New York City in 1837. The name was then changed to Tiffany & Co in 1853 when Charles Louis Tiffany assumed control of the entire company. Today the name is considered one of the most recognizable and respected luxury brands in the world. The flagship store located on 57th Street and 5th Avenue in Manhattan inspired the movie, Breakfast at Tiffany's, starring Audrey Hepburn.

I hope everyone gets a little 'robin egg' blue box or something just as exquisite under the Christmas tree this year!!