Saturday, December 9, 2006


This advertisement was on a temporary wall surrounding a construction site in Chinatown. The ad is for UNIQLO (pronounced you-KNEE-coo-lo), a Japanese brand of medium priced clothes that just opened its first NYC store in SoHo. It is supposedly the largest UNIQLO outlet in the world, with over 35,000 sq ft of retail space and serves as the brand's global flagship store.

The store was designed by well known interior designer, Masamichi Katayama and boasts a 5-storey high display case filled with unique t-shirts created by artists from Japan specifically for the store opening.

The advertisement depicts cashmere sweaters and wraps that retail for $89.95 and $59.95 respectively. I'm thinking of getting the sweater in brown (on the zebra) or dark blue (on the right pengium). Or if I'm really lucky, I may find one under the Christmas tree this year. *wink* *wink* I've been a good boy this year; really I have!!


ruth said...

Cute ad campaign. I hope you get your wish!

Jing said...

cute ad,and this brand could be found in shanghai in some main areas. And from those cute ad, i think the penguin sweat is nice.
can i find under the Christmas tree??

shanghai daily photo

Nathalie said...

Very funny, to think 'I'll have the zebra look or the penguin look' but I suppose there's a clever marketing concept behind it ?!!!

pennyblack said...

they don't put the clothes on animals here in Japan. but i think it's a darn good idea. Uniqlo is just about the only place i buy clothes. i'm so jealous of your giant store!

Ming_the_Merciless said...

Penny, the clothes on animals are just the advertisement. The store uses regular size manniquins.

You can check out the store's action via the LIVE camera feeds on the website.